China's Deflationary Spiral: Consumer Prices Plunge in September 2025 (2025)

China's economy is facing a deflationary crisis, with consumer prices dropping more than anticipated in September. This is a worrying sign, as it indicates a potential slowdown in economic activity and consumer spending.

The consumer price index (CPI) revealed a 0.3% decline year-over-year, surpassing economists' predictions of a 0.2% drop. While this decline is less severe than the 0.4% drop in August, it still paints a concerning picture.

But here's where it gets controversial... Despite the overall deflation, there are some bright spots. The core CPI, which excludes volatile food and energy prices, rose by 1.0% year-over-year, the highest since February 2024. This suggests that underlying consumer demand may be improving.

However, Zhiwei Zhang, president and chief economist at Pinpoint Asset Management, cautions that it's too early to celebrate. "Trade tensions and growth outlook uncertainty remain, which could hinder any potential demand recovery," he said.

China's producer price index (PPI) also dropped by 2.3% year-over-year, in line with economists' forecasts. This deflation has persisted for nearly three years, impacting manufacturers' profitability.

And this is the part most people miss... The decline in consumer demand is a significant factor in China's economic struggles. The country is facing a prolonged housing downturn and pressure on exports due to U.S. tariffs. While overall exports have grown this year, shipments to the U.S. have seen double-digit declines since April. If President Trump follows through on his threat of additional 100% tariffs, it could have a devastating impact on Chinese exports to America.

NBS spokesperson Dong Lijun attributed the CPI decline to a "tail effect," where higher price levels from the previous year impact the current year's figures. Excluding this effect, consumer prices rose by 0.5% year-over-year.

The biggest declines were seen in food and energy prices, falling by 4.4% and 2.7%, respectively. On the other hand, industrial consumer goods, particularly gold and platinum jewelry, saw prices soar due to a global gold rush.

Accommodations and air tickets also experienced price drops of 1.5% and 1.7%, respectively, as businesses engaged in a bruising price war to attract customers during the Golden Week holiday.

Alfredo Montufar-Helu, managing director at Ankura Consulting's GreenPoint Business, emphasized the structural challenges China faces. "Softening demand, overcapacity, and intense price competition are putting businesses under immense pressure," he said.

In response, the Chinese government has intensified efforts to curb excessive price competition. These measures have shown some success, with industrial profits soaring by 20.4% in August, reversing three months of declines.

NBS' Dong attributed this improvement to policies addressing overcapacity and optimizing market order. However, economist Tianzeng Xu cautions that these measures may not lead to an immediate pickup in CPI due to weak demand. "The stabilization in CPI is fragile and volatile, especially with the housing market still struggling and the labor market weak," he said.

So, what does this all mean for China's economy? While there are some signs of improvement, the overall picture remains deflationary. The country faces significant challenges in rebalancing its economy, and the impact of trade tensions and weak consumer demand cannot be overlooked.

What are your thoughts on China's economic situation? Do you think these measures will be enough to stimulate growth, or is more action needed? Feel free to share your insights and opinions in the comments below!

China's Deflationary Spiral: Consumer Prices Plunge in September 2025 (2025)

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